Start with Daras, grow with Daras.
From opening a store to scaling it — we're building a roadmap for every situation you'll meet while running Daras. The full programme is below; be the first to know when it opens.
Pick a path by your role.
We're shaping academy content as role-based roadmaps rather than a scattered course list. Each path will end with a Daras certificate.
Newcomers
You opened a Daras account — now what? The foundational module that walks you to your first sale step by step: product setup, categories, pricing, shipping profiles, and the first marketplace link.
- Publish your first product in 30 minutes
- Confidence with theme editor basics
- First marketplace integration (Trendyol or Hepsiburada)
- Command of orders, shipping, and return flows
Operations Expert
Orders, inventory, multi-warehouse, invoicing, shipping, returns — a deep map of every responsibility an ops team carries, with certification exam prep included.
- Multi-warehouse inventory and smart routing
- VAT, e-archive, and e-invoice automation
- Returns and customer-communication flow setup
- Daras Operations Certified credential
Marketplace Manager
For those running one brand across four marketplaces. Trendyol, Hepsiburada, Amazon, n11 integrations, commission optimization, multi-channel pricing strategy.
- Marketplace-specific commission optimization
- Multi-channel price and stock sync
- Marketplace performance score improvement
- Channel-level P&L analysis
Daras Developer
REST API, webhooks, theme and storefront extension development. For Daras partner agencies and in-house developers, with certification exam prep.
- Custom integrations on Daras REST API
- Custom theme development with Daras CLI
- Webhook, once-only processing, and HMAC signature security
- Daras Developer Certified credential
The courses we're building, for every level.
From Daras 101 to multi-vendor marketplace management, from invoice automation to Daras AI — the programme is in preparation. As courses go live they can be taken on their own or followed in order inside a learning path.
Daras 101 — From Zero to First Sale
Foundational module for Daras newcomers. Open an account, add first product, pick a theme, set up payment and shipping — store ready for first sale in 30 minutes.
Inventory: Multi-Warehouse and Smart Routing
Transitioning from one warehouse to many, location-level stock, smart routing algorithm, shortage-mode fallback. The foundation of operational efficiency.
Marketplace Integration Master Class
Step-by-step setup for Trendyol, Hepsiburada, Amazon, and n11 integrations. Category mapping, commission structure, price gaps, and profitable sale strategies.
Theme Editor: Visual-Control Storefront Design
Color palette, hero image, product card, footer, and nav — a hands-on workshop on designing a brand-fit storefront via no-code visual controls.
Daras AI: Product Copy, Visual Search and Channel Suggestions
Generate product descriptions, SEO text and image alt-text in seconds with Daras AI; set up visual search and channel suggestions. With practical examples.
Daras REST API and Webhook Developer
OpenAPI spec, authentication, rate limit, once-only processing keys, HMAC signature, and webhook handler patterns. Hands-on workshop with Node.js + Python sample code.
Invoice Automation: e-Archive and e-Invoice
GİB and Paraşüt integrations. VAT rate rules, customer tax-type detection, B2B vs B2C nuances, and zero-penalty invoicing flow setup.
Customer Experience: Returns, Reviews, and Loyalty
Reducing return rate, review moderation, loyalty programs, NPS measurement, and customer lifetime value (LTV) optimization — with field stories.
Marketing Automation: Email, Push, SMS
Cart abandonment flow, segmentation, trigger email series, conversion optimization, and UTM measurement. By the end you measure your own store's conversion before and after.
Daras BI: KPI Design and Decision Making
Picking the right KPI, dashboard hierarchy, cohort analysis, cross-tables, and data-driven decision-making. A strategic course for brand founders and C-level.
Mobile + POS: In-Store and Field Selling
Mobile-first storefront, in-store selling with the POS module, multi-warehouse stock and managing physical + digital sales from one panel.
Multi-Vendor Marketplace Management
Vendor onboarding, KYC, commission structure, split-order, performance scores, and automated payouts. Build your own marketplace at Trendyol-tier infrastructure.
Daras certification — add value to your career.
The Daras certificate will be valid for 24 months, verifiable digitally and addable to your LinkedIn profile in one click. Certification starts when the programme goes live.
Daras Operations Certified
Advanced competency in order management, inventory control, multi-warehouse, and VAT automation. For operations teams and store managers.
- Complete Operations Expert path
Daras Developer Certified
Practical competency in REST API, webhooks, theme and storefront extension development. For Daras partner agencies and in-house developers.
- Complete Developer path
Daras Partner Certified
A certificate prepared for partners: migration, setup, custom integration and customer success modules. It is not required to join the partner programme.
- All core courses + partner case studies
You don't learn alone — there are places to ask.
However deep you go in Academy content, at some point you'll need others' experience. Ask on the Daras Forum or follow the step-by-step guides in the help center.
Everything you wondered about the Academy.
Crisp answers to the 10 most-asked questions. For anything not covered here, academy@daras.com.tr is open 24/7.
Try it in your trial store, go live when you are ready.
The migration team moves your products, customers, orders and theme; a 301 redirect map keeps your SEO intact.