---
title: "B2C Store Infrastructure — Daras"
canonical_url: "https://daras.com.tr/en/solutions/b2c"
last_updated: "2026-10-09T04:17:28.291Z"
locale: en
meta:
  description: "Loyalty, campaigns, seasonal stock, dynamic pricing, personalized email, abandoned cart, push notifications — all in one panel."
  "og:description": "Loyalty, campaigns, seasonal stock, dynamic pricing, personalized email, abandoned cart, push notifications — all in one panel."
  "og:title": "B2C Store Infrastructure — Daras"
  "twitter:description": "Loyalty, campaigns, seasonal stock, dynamic pricing, personalized email, abandoned cart, push notifications — all in one panel."
  "twitter:title": "B2C Store Infrastructure — Daras"
---

Solutions — B2C

# **Win the heart, **keep the cart,** one-tap checkout.**

Daras B2C ships with loyalty, campaign engine, abandoned cart, personalized email/push, seasonal stock and dynamic pricing. Bring marketplace-level conversion to your own storefront.

[14-day free trial ](https://daras.com.tr/en/demo) [Request demo](https://daras.com.tr/en/pricing)

Sound familiar?

## Traffic up, *conversion flat?*

### **Cart added, never paid**

70% add to cart, 3% check out — no automated follow-up.

### **Lost after first order**

Customers buy once, vanish for 6 months — no loyalty or segments.

### **Seasonal campaign fatigue**

Manually editing 80 SKU prices for Black Friday.

### **Email = generic**

Same newsletter to the whole list; 4% open rate.

The Daras way

## Conversion & *recovery engine.*

Loyalty, cart recovery, campaign engine, segmented email/push, dynamic pricing and seasonal automation — all built in.

- Points + tier + rewards loyalty program
- Abandoned cart email + WhatsApp + push (3-step)
- Segmented newsletter (behavior + spend + product)
- Campaign engine (coupons, BOGO, tiered discount)
- Stock-aware dynamic pricing
- Push notifications (web + mobile PWA)

STORE PANEL · SAMPLE daras · örnek

**Customer profile**

5 orders / 12 months

Loyalty tier

**Gold · 4,250 pts**

Next tier in 750 pts

Cart recovery #2

**Email 2h ago · WhatsApp in 8h**

Last order 18 days ago — $ 84

Critical for this segment

## 8 conversion *modules.*

Not just cart-add — earn, return, retain.

### **Loyalty + rewards**

Points, tiers, birthdays, anniversaries, referral coupons.

Retention

### **Abandoned cart**

3-step email + push + WhatsApp automation.

Recovery

### **Dynamic campaigns**

Coupons, BOGO, tiered, cart threshold, gift-with-purchase.

Marketing

### **Push notifications**

Web push + mobile push + browser permission.

Notification

### **Segments + personas**

Behavior, RFM, spend, vertical — 12 ready-made filters.

CRM

### **Gift cards**

Sell digital gift cards; the balance is redeemed at checkout.

Revenue

### **Wishlist + alerts**

Back-in-stock, price-drop, new-variant — auto email.

Wishlist

### **Reviews + UGC**

Stars and photos; verified-customer badge.

Social proof

Which plan?

## Recommended *for B2C.*

New brands launch on Dükkân; loyalty and advanced marketing unlock on Kervan.

Starter

Single store, abandoned-cart email — fine to start.

[**See details **](https://daras.com.tr/en/pricing)

Scale

Recommended — loyalty, segments and push included.

[**See details **](https://daras.com.tr/en/pricing)

Enterprise

Multi-brand, advanced personalization + AI recommendations.

[**See details **](https://daras.com.tr/en/enterprise)

FAQ

## Traffic up, *FAQ*

No. Set up points/tiers/rewards visually from the panel — auto-embedded into your storefront theme.

B2C for classic retail

## No marketplace commission, *no overseas setup hassle.*

What Daras ships out of the box across 8 topics critical to classic retail.

| **Capability** | **Daras ** | **Marketplace storefront** | **Global SaaS** | **Self-managed suites** |
| --- | --- | --- | --- | --- |
| **Commission** | $0 (flat monthly) | 15–25% | Monthly + per-tx | Annual + dev |
| **Loyalty program** | Built in | None | Plugin ($) | Manual setup |
| **Abandoned cart** | Email + push + WhatsApp | None | Email only | Yes |
| **Push notifications** | Web + mobile | None | Plugin | Web only |
| **Email automation** | Segmented + UTM | None | Mailchimp | Yes |
| **E-invoice / GDPR** | Automatic | None | Manual | Yes |
| **TR support (TR hours)** | Turkish, via panel | No phone | EN forum | EN hours |

Get started

## **Try it in your trial store, go live when you are ready.**

The migration team moves your products, customers, orders and theme; a 301 redirect map keeps your SEO intact.

[**Start free**](https://app.daras.com.tr/register) [**Developer portal**](https://developers.daras.com.tr/docs)